Handcrafted Homemade Peaces of Love
What separates our brand from the others… We believe it’s our in-house process. In some way, form or fashion: all of our products are manufactured right at home. Skipping the middle man and the sweat shops, our products are handmade homemade with love.
Mission
What once started off as a childhood nickname has quickly evolved into an essential cultural element. Yagadah {pronounced Ya-gotta} was designed to encourage, to motivate and to inspire one to take the necessary steps in order to reach their full potential and/or live in a state of peace or contentment.
Logo
Our logo consists of a few things: The first being peace fingers. When developing the brand/logo, we knew we wanted ‘peace’ to be at the forefront. But, not just non-violence peace, we’re talking inner peace as well. The second thing our logo consists of is a heart because what is peace without love? Lastly, we made the logo into the shape of a “Y.” Not only for the brand name Yagadah, but also as a sign to always ‘remember your why.’
Motto
We feel our motto “What you waitin’ for? Do What Yagadah Do” embodies the “Power to the People” spirit. Through the support of our products, we feel you instantly have the focus or power to do what ‘you got to‘ do in order to achieve personal growth.
Fallen Angels
Our “why”, our reason for never quitting, our constant ‘never take any moment for granted’ reminder, our daily motivation and our spiritual protectors: David Brandon and Anne Hammond are one of the main reasons the brand is alive and where it is today.
David was THE first person to take interest in the business. He took the time to listen to the vision and listen to the goal. Took the time to brain-storm and master-plan. In the grass-rooting stages, he helped and supported in any and every way but none more important than simply believing. To go out on a limb for what I know to be my purpose, passion and calling and have someone believe in me enough to extend any and all of their help was priceless. He was the type of friend I aspire to be. He was loyal, he was always there, he was a ‘ride or die’… Unfortunately, he rode to his death. Feb. 21, 2019 outside of a Washington D.C nightclub, David was gunned down. After showing up to support another one of his friends who was scheduled to perform at the club, David at 30 years young was shot several times and ultimately passed at the hospital. That was the toughest battle I have faced still to this day; but because of it, I made a promise to never quit what we started.
As I gathered the strength to continue, I gravitated to my grandmother Anne during this time. She was a mother of 4, grandmother to 7, great-grandmother to 11, a seamstress in her younger days and was finally happy to have someone to share her passion with. She taught me how to sew and even gave me my very first sewing machine. During COVID, i was able to make masks and keep business afloat because of those lessons and that sewing machine. I would go on for hours about the garments I wanted her and I to make together. Just as I was beginning to heal and regain my spark for the clothes and the business, out of nowhere; she got sick. She went into the hospital with a simple stomach ache and never made it out. My grandmother was diagnosed with lung cancer and just like that was gone. ALL IN ONE WEEKEND! My mother was 15 when she had me so my grandmother played a pivotal role in my upbringing. Another huge blow to me, my mental fortitude and the businesses momentum. At 74, years young out of nowhere GONE! What I learned from her passing was a reminder not to take any moment for granted. The very next day I quit my job because I felt I didn’t fulfill the promises I made. We hadn’t made the garments I spoke of and I told myself ‘you cant have one fit in and one fit out’. The business was doing good but not where I wanted it to be and after her sudden passing, I had no more time to waste. From that day, I’ve never looked back and a few years later, here we are.